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WISCONSIN MARKETING SUMMIT

NOVEMBER 7, 2019 // #WIMKTG // MILWAUKEE, WI

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
 

250+ Wisconsin based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
  • Fresh ideas to inspire your audiences
  • New tools to tell your brand's story
  • Exciting new relationships with marketers, brands and partners
  • Membership in a community of like minded marketers
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meet our keynote speakers

 
 

DAVID DOBSON

 

 Chief Marketing Officer

 
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ADITI GOKHALE

 Chief Commercial Officer, President Investment Products and Services, Executive Vice President 

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KARI JANAVITZ

 Chief Marketing Officer 

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MEET THE SPEAKERS

MORE SPEAKERS COMING SOON. CHECK BACK FOR UPDATES!


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426 1626

 
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GET YOUR TICKET

 

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

AGENCY/SERVICE PROVIDER CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees.

DOWNLOAD THE AGENDA

 

The Wisconsin Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

 

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PROGRAM AT A GLANCE:

 
 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 AM- Keynote Address: Customers, Culture, and Building Brand Connection

Effective story-telling is at the core of any successful marketing program. More and more, as customers develop more digital relationships with brands, they expect to understand how your brand connects with culture – whether it’s your position on societal issues, your intersection with pop culture, or relevant work you are doing with other customers like them. This keynote will focus on how TE Connectivity is building a brand story-telling approach focused on cultural tie-ins and the success we’re seeing with it in customer acquisition and retention.

Speaker: 

Kari Janavitz, Chief Marketing Officer, TE Connectivity 

9:20 AM- Panel: The Wisconsin Brand

How do Wisconsin brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges such as: marketing state-regulated products, growth marketing while acknowledging Wisconsin traditions, and innovation for the state’s smaller businesses.

10:00 AM- Panel: Differentiation and Engagement Through Content & Data

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and getting noticed? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

10:40 AM- Morning Social

Coffee, light refreshments 

11:00 AM- Keynote Address

Speaker:

David Dobson, Chief Marketing Officer, GE Healthcare Services & GE Healthcare Equipment 

11:20 AM- Panel: Building a Successful Brand/ Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?






12:10 PM- Networking Lunch

Fine refreshment, lively conversation & networking

1:10 PM- Keynote Address :Powering the Next Generation of Marketing Insights Through Human Data

As a transformative business leader, I am obsessed with data, exploring how data can help us frame issues, seek solutions and measure progress. But increasingly, I’m concerned about the dispassionate and ubiquitous application of data by business leaders who are looking to drive transformative growth for their brand. In the search for targeted outreach, higher sales, and accelerated ROI, many data-driven marketers are forgetting a fundamental truth: behind all the data lakes, bots, and trend lines are people. People that we must connect with before we can expect them to purchase. This keynote will focus on strategies that build in an intrinsic link between IQ and EQ exploring the power of emotion in establishing, sustaining and amplifying data-driven tactics, how to fuse big data with big emotion, the role of digital processes and human interaction, and the need for both pivot tables and personal stories.  We’ll discuss a marketing philosophy for bringing these worlds together and the mindset we need to nurture in order to harness numbers and narratives simultaneously and how this model was used for the launch of Northwestern Mutual’s Spend Your Life Living campaign.

Speaker:

Aditi Gokhale, Chief Marketing & Communications Officer and Executive Vice President, Northwestern Mutual

1:30 PM- Panel: Customer Experience, Care and Insight

How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices.

2:10 PM- Panel: Reputation Management and Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible

2:50 - Afternoon Break

3:10 - Panel: Digital Innovation and the Shifting Media Mix 

With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix? 

3:50 PM- Panel:Women & Leadership in Marketing Perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazer.

4:30 PM- Networking & Cocktail Party






OUR LEAD SPONSOR

 

OUR SPONSORS

CLICK ON LOGO TO FIND OUT MORE

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
 

Alexandra Calma

E: alexandra@icsummits.com

T: (917) 924-2755

 

ATTENDEES

 

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.

 

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faqs

 

WHO ATTENDS?

The Wisconsin Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Hilton Milwaukee City Center, 509 W E Wisconsin Ave, Milwaukee, WI 53203

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE