WISCONSIN MARKETING SUMMIT
NOVEMBER 19th, 2020// #WIMKTG // MILWAUKEE, WI
NOVEMBER 19th, 2020// #WIMKTG // MILWAUKEE, WI
Main Conference & Exhibition
Executive Networking Luncheon
Summit Cocktail Party
Networking Breakfast Reception
Pre-registration is required for all attendees.
Chief Marketing Officer
Chief Commercial Officer, President Investment Products and Services, Executive Vice President
Global Director, Business Analytics & Insights
Chief Marketing Officer
MORE SPEAKERS COMING SOON. CHECK BACK FOR UPDATES!
The Wisconsin Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 AM- Keynote Address: Customers, Culture, and Building Brand Connection
Effective story-telling is at the core of any successful marketing program. More and more, as customers develop more digital relationships with brands, they expect to understand how your brand connects with culture – whether it’s your position on societal issues, your intersection with pop culture, or relevant work you are doing with other customers like them. This keynote will focus on how TE Connectivity is building a brand story-telling approach focused on cultural tie-ins and the success we’re seeing with it in customer acquisition and retention.
Kari Janavitz, Chief Marketing Officer, TE Connectivity
9:20 AM- Panel: The Wisconsin Brand
How do Wisconsin brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges such as: marketing state-regulated products, growth marketing while acknowledging Wisconsin traditions, and innovation for the state’s smaller businesses.
10:00 AM- Panel: Differentiation and Engagement Through Content & Data
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and getting noticed? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 AM- Morning Social
Coffee, light refreshments
11:00 AM- Keynote Address: Powering the Next Generation of Marketing Insights Through Human Data
As a transformative business leader, I am obsessed with data, exploring how data can help us frame issues, seek solutions and measure progress. But increasingly, I’m concerned about the dispassionate and ubiquitous application of data by business leaders who are looking to drive transformative growth for their brand. In the search for targeted outreach, higher sales, and accelerated ROI, many data-driven marketers are forgetting a fundamental truth: behind all the data lakes, bots, and trend lines are people. People that we must connect with before we can expect them to purchase. This keynote will focus on strategies that build in an intrinsic link between IQ and EQ exploring the power of emotion in establishing, sustaining and amplifying data-driven tactics, how to fuse big data with big emotion, the role of digital processes and human interaction, and the need for both pivot tables and personal stories. We’ll discuss a marketing philosophy for bringing these worlds together and the mindset we need to nurture in order to harness numbers and narratives simultaneously and how this model was used for the launch of Northwestern Mutual’s Spend Your Life Living campaign.
Aditi Gokhale, Chief Marketing & Communications Officer and Executive Vice President, Northwestern Mutual
11:20 AM- Panel: Building a Successful Brand/ Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
12:10 PM- Networking Lunch
Fine refreshment, lively conversation & networking
1:10 - Keynote Presentation: TRANSFORM: Perspectives on Change to Create Healthy Marketing-sales Alignment
Fact: The best sales people are marketers, and the best marketers are sales people. Said differently, a marketing department that isn’t thinking like the sales team, and delivering value on their terms, isn’t healthy. To bring sales and marketing closer together – an age-old problem, what levers do you pull in today’s complex, tech-driven ecosystem? Many people say technology is doing that job, alone. It’s not. In this keynote, you’ll see the challenge, and experience the transformation of a marketing team for a multi-billion-dollar business within GE Healthcare. Learn approaches that lead to positive sales alignment and business impact.
David Dobson, Chief Marketing Officer, GE Healthcare Services & GE Healthcare Equipment
1:30 PM- Panel: Customer Experience, Care and Insight
How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices.
2:10 PM- Panel: Reputation Management and Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible
2:50 - Afternoon Break
3:10 - Presentation: Brand Leadership Workshop
Brian Rafferty, Global Director, Business Analytics & Insights, Siegel and Gale
3:40 -Panel: Digital Innovation and the Shifting Media Mix
With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix?
4:20 - Panel: Women & Leadership in Marketing
Perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
5:00 - Happy Hour
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.
The Wisconsin Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Hyatt Regency Milwaukee, 333 W Kilbourn Ave, Milwaukee, WI 53203
IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE